Expansion of domestic demand: how to find a clothing brand new "blue ocean"?
-02-14 09:57:23 Source: Daily [Reserved]

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Home Economy: pull the vanguard of this article comes from the consumption of textile resources, please direct users directly in the browser enter the Textile Resource view.

"In the future, juicy couture or e-commerce can be business or no business." Bill Gates predicted the financial crisis sweeping seems to be ahead of schedule. Relying on the industry now has a common name --- "home economy."

What is "home economy"? In short, is a group of like keep people at home do not go out, want to solve the basic needs of their own homes in the play, while driving up the number of new economic form. Not only eliminates the juicy couture handbags need for transportation, and convenient, rich.

Second to none, of course, has now become common practice for online to well-known shopping site data available to journalists, 10 January 2009 to 30, transaction total increase of 60% over last year, cheap juicy couture  average daily sales of more than 300 million and sales of 460 million single-day record element of the New Year online shopping high. The main computer accessories and other products of the Star online shopping, but also were not

Online shopping mall without the pressure of the store rent, less the dealer's part, will naturally bring more benefits to the consumer. Shanghai media work in a small shopping sites promise just Mall" to buy a rice cooker, prom dresses  "You see, the mall close to 400 dollars sell rice cooker, online as long as 195 the equivalent of playing fold, this, like live. "

Online shopping popular, and many related industries have taken advantage of and the Spring Festival, logistics orders jumped 75%, such as Federal Express, Express, etc. have canceled SF Chinese New Year holidays, as usual Toshiba, Lenovo, and many other manufacturers, also out their official flagship store, wedding dresses  hoping the light stick some online shopping.

By the "otaku", "house woman" beat the downturn of 2008 also online games, video game industry. It has released the "2008 China Game Industry Annual Report Summary" shows that in 2008 China's online game subscribers reached 49.36 million, the actual market sales revenue reached 18.38 billion 76.6% surge over 2007. Giant director of public relations, told reporters the company, a giant network of third-quarter earnings last year to 2.8 billion Early into 2009, juicy couture jewelry  the giant network decided to continue to increase investment in talent strategy, expanding the scope and scale of recruitment, to continue to expand the existing product line, launched 6 new games.

In fact, the "home economy"   juicy couture boots is far more than that range. Convenience foods, broadband networks, high-definition television and other home entertainment devices, such as the telecommunications industry have been followed It is also an increasing number of entrepreneurs to provide a new platform. According to the survey, each shop in employment, it will bring 2.85 jobs related industries. 2008 community to create more than 50 million direct jobs ... ... last year from the resignation of a technology training company is now out in a shop selling pet spider, "is what I have been raising spiders hobby, and now you can spare time, the stability of 2,000 per month in revenue, why not? "

Fast Fashion: take the "recession chic"

Inventory of the 2008 New York Times juicy couture tracksuits has a new word: Recession chic.

The word can be translated into "recession chic", similar to the Chinese people's "poor pay attention." Do not think that the financial turmoil caused by reduced purchasing power, consumers will be the "new three-year old for three years sewing for another three years" to see beautiful clothes shopaholic is still linked to heart mind one the financial turmoil that heavy damage to luxury brands, juicy couture watches but also due to "recession chic" trend and those upstream.

"Fast fashion" is one of them.

The so-called "fast fashion", is relative to those of "slow fashion" in terms of the classic brand, features a less expensive." On behalf of the Spanish brand ZARA, Sweden's H & M, n Japan. To ZARA, for example, the economic crisis did not disrupt the pace of its expansion territory, in 2008 the number of its new shop over the previous year according to plan. As "fast fashion" H & M, last November 8   juicy couture sunglasses  to open new stores in Japan, in front of waiting in a queue that day, called the downturn of the spectacle. Such a "long line winds", also appeared before the New Year's Eve at the flagship store opening scene of Guangzhou.

Although the "fast fashion" to parity with that consumer spending is just to adapt to the status quo, but also cheaper discount and shopping malls of different products, it does not mean "off season." ZARA 15,000 a year to develop new, from the design and production to transport shelves less than two weeks. Supply stores twice a week, every 3 to 4 days on the racks will be fully updated. In this regard,  wedding dresses Kai Li, chairman of the World International Limited, all that "fast fashion" is not "cheap" so simple, but "popular, rare and cheap" comprehensive, it catered to the modern consumer mentality: clothing is increasingly become the consumables, consumers more and more like "butterfly", "mash" into the trend, only to "fast fashion" thriving in the financial crisis.

In China, some local brands have begun to study "fast fashion" sales example, last year launched a line to the new H & M brand ME &CITY; sub-trade clothing and shoes for consignment started the "hot air", but also to new, affordable, update soon captured a number of characteristics of a firm trend those eyes ... ...