Chinese clothing brand annual award nomination contest brands
Time :2009 -03-09 11:59:22 Source: China National Garment reported [Reserved]

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Financial crisis led to shrinkage of  juicy couture the global consumer market in the Chinese clothing brand annual award of the platform, "brand" carefully written example of the power is once again mentioned. Perhaps only the critical moment, the wisdom between the brand and the brand will become more and more thrilling contest. This article comes from the textile and resources, please direct users directly in the browser, enter the Textile Resource view.

January 12, 2009, China National Garment Association released the fifth (2007-2008) Chinese clothing brand annual awards juicy couture handbags nomination list, which is founded in 2004 "award" the first prize in the awards nomination after Ping Chu announced information.
We tried to quickly scan the highest charting brands in the past year in the accumulation and burst. Worthy of note is that we do not intend to judge subjective race who will win the final. Challenges, cheap juicy couture  we hope to draw the reader and smart brands positive move as giving full attention, so, in this sense, the Year Award just a mirror, the mirror reflects the light of wisdom is what we really want to record the highlights.

Suspense of the Year Award: Public Awards

"Public", since the brand's birth, it will be like the first "Bole" in general, to intervene in the life of the brand. And who has experienced adolescence, prom dresses  maturity toward a more resilient? It still depends on the "public" stubbornly persists. So, with our eyes, the three brands of wisdom and perseverance. You can see, they are all in to win the public, then the public like a magnet making unremitting efforts.

1 love highest charting Brand

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2008 is the leading lingerie brand "love" passionate burst of the year.

March 2008, lifestyle love museum opening, love the brand image of the store as the future of the "condensed version of" lifestyle love museum for the first time to meet with the public, includes 6 wedding dresses different image of the life of the new terminal, struck a new construction of the Overture; September, Beijing was awarded the top ten fashion brand love Gold; 8pm on November 4, "love Discovery" 2009 spring and summer fashion trends released underwear success in building love, supermodel, celebrities, designers, entrepreneurs, and colorful fashion collage will be the future of love against the background of exceptionally bright starlight.

The good news is far from not only this --- 11 months, juicy couture jewelry  love won the "China Textile Industry Association Product Development Contribution Award", January 2009, and loved finalists China in 2007 ~ 2008 Award nominations brand clothing brand the public ... ...

All express, in order to more breadth, more depth of underwear to the public dissemination of culture and fashion through a series of innovative practices, and loved to "create beauty, passing love" in the end.

2 tone highest charting brand children

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In 2003, the sound again active children evolution in style, elegance and fashion into the elements of the young. juicy couture boots Now, the sound of women's brand positioning intellectual children,

"To the list of international brands among the first to re-examine our own content and culture, only the Eastern culture that 'soft power' to the limit, an international 'leverage' would have fulcrum and effort." Shadow child Group is responsible for said, with YINER, INSUN, PSALTER the impact of the three children fashion brand group, will operate through the new brand to enter the international juicy couture tracksuits market, values and cultural connotations of oriental Chinese dress package to international R & D center and international design talent to enhance the design level .

3 highest charting Brand

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The brand has a good heart is to be respected brand. Even more unusual is that such kindness to persevere.

is such a know how to adhere to the brand. It is the core of corporate culture: it is necessary to solve their own problems, but also to help others solve the problem. Is the so-called "poverty is immune to reach and the world economy"

--- In early 2007, "Project Hope She set up; February, and the implementation of the China Youth Development Foundation " hope that teachers plan," and plans to spend 300 million for the establishment of " hope that teachers fund." July, held "love to help thousands of jobs for college students" activities; October 2008, juicy couture watches  donated 2.2 million to build 55 elementary school playground poverty; November, Sichuan Teachers College Physics Laboratory donated to fund poor students ... ...

So far, more than 5,000 million for donated to build schools ﹑ funding college students, through a variety of ways to support education. Lasting love drip irrigation,

Do not say "value" is a thing can not be in juicy couture sunglasses  fact it is hidden among a lot of the ruler. A star such as its single product, such as it is also willing to risk the magic of the investors, or those who see and feel the physical stores. However, no matter how these scale-changing magic, there is a motto is the same --- the real value in long-term, rather than a moment.

1 highest charting brand Li

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To promote international brands international markets in order to highlight the market image of the oriental elements, Li brand in the past decade out of a maverick brand of international route, and thus to wedding dresses  find a core value of the brand.

The end of 2005 to early 2006, Li has found his winning design in which the magic: the Oriental elements --- "Li card that contains the oriental culture can also be very stylish, very cool.

In 2005, Li signed NBA star Damon Jones, and Damon Jones chose the "Flying A" as their boots. Damon Jones of the evaluation is: In addition to comfortable, rich oriental people on the pitch can be "different."

October 2006, "Flying A" won the Oscar with the industry said the "iF China 2006 Industrial Design Competition" Textile and fashion awards.

With innovative products emerge in the international arena, 2008, Li "non-Olympic marketing" strategy is more subtle idea is to make Li brand has been an unprecedented increase the value. As Li lit the Olympic flame, its subsidiary in Hong Kong-listed Li Company Limited (2331.HK) the market value of the Aug. 11 rose by 5 percentage points.

2 highest charting Brand

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At 9:25 on August 28, 2008, the Shenzhen Stock Exchange, the bell sounded. Do not like to take the "unusual way" then once again usher in an unusual moment.

Market day, Smith Barney costume opened 30, to close at 26.9 up 36.13% against the market trend. The listing, the total share capital of Smith Barney of 6.7 million

Smith Barney market while making skyrocketed, however, the same pre-market Smith Barney is strong. Many analysts said the shares were already owned Smith Barney bank deposits 470 million about 1.3 billion of liquidity. Visible, Smith Barney shares are not for "money" go public roads, public financing mainly to meet the expansion needs.

And just recently spent 180 million in Liaoning Nanchang and two shops acquisition, the year in 2009 the "contrarian expansion" in the next five years, with the rapid development of enterprises, is expected to own upstream and downstream partners of 10 million new jobs to meet the business and its two brands Meters / and the expansion of ME &

3 highest charting Brand

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About there is one on "dumb" story has been talked about for the industry ---

When the company first listed on the stock rose to 4.8 million, brand helm Yang thought that high, and to stand up and explain to investors that "not worth the price. It is not the truth. Also 1.6 do not understand why he is so "obvious", and this has been warmly welcomed by investors. "Good faith", so that brand value skyrocketed.
Channels can be ordered to expand, and has strong reproductive capacity, which for the measure of a brand's vitality and value, however, is a very persuasive indicators. Is worth

Almost every brand of humility to tell us that "success" seems they achieved their "success" really remarkable. Moreover, consumer confidence is weak in "success" is all the more precious. Whether in product development, supply chain management, or expansion and cultural content in the channel above the excavation, they glory in their respective section is prepared by fusion of a sense of looking forward to a bright future.

1 love highest charting Brand

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With the inner fabric of a healthy "real brand," its level of activity will not be swept sudden economic crisis weakened.

As the leading brand of underwear industry, love research and development in product innovation will have a breed apart. In addition to "three-dimensional breast care, deep V collar, side walls help milk," the star of the design, love the early years to the human body with Beijing Institute of Clothing Engineering Institute, the Asian women's body detailed data collection. The breast shape for Asians, bone, shoulder, elbow, fingers and other parts of the special collection, available data did not, it is unable to compete in the international big-name technology base.
In addition to work on product innovation and research, after years of hard work, love is also committed to supply chain management system optimization. August 14, 2008, China Textile Information Center and love Building Group in Beijing and color management to supply chain signed a strategic cooperation agreement. Love Group will serve as the textile and apparel industry business model, in the color supply chain management, product testing, corporate social responsibility, trend research and design process management in four areas with the China Textile Information Center, comprehensive cooperation to achieve industry-leading supply chain management and play in the Chinese model of textile and apparel industry.

Supply chain system of science-based R & D + product innovation, love the future "success" is obviously more worth looking forward to.

2 highest charting Brand

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It is understood that most of market to raise funds will be used for marketing network construction, which means "have been the envy of even the ZARA terminal channel" will again exert.

network construction in a big fuss, still maintain a "Franchise and Direct sales of both" business model. In plans to build 68 stores in 31 flagship stores for the Direct and Direct image store 37 for the franchisee to join the flagship and strategic image of the store.

Relative to the previous channel development, the construction of a new round of stressed the strategic network to join the image of the shop and joined the flagship store. These new stores are to be to buy or obtain long-term lease basis and then use the license to the franchisee business. In this way, companies are made on the strategic channel development shops valuable and competitive environment in the brand to strengthen the control of the franchisee's efforts.

* Third Eye Media

and there are more similarities between ZARA: the global trend of casual wear with a keen grasp of the development of capacity to store as the main advertising media, and through the stores, the most direct channels stimulate customer groups such as consumer desire for a media 。"--- that "Smith Barney" is likely to be "Chinese version of ZARA"

Brand 3 highest charting seven wolves

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In 1990 seven wolves product stationed in Shanghai, the seven wolves in the environment over and over prosecution of counterfeit "pseudo-seven wolves," spread by the media, "seven wolves" brand a household name overnight. This is a lawsuit the industry today is also called the early "event public relations," the typical case.

Since then, the smart "seven wolves" to tap "wolf culture" meaning, began to cultivate their core values really are. Today, more than relying on the rich side of the "wolf culture", "seven wolves" brand refined into three categories: international leisure series, the In 2008, seven wolves cost of one billion of the "living museum strategic" fade in shape ... ...

According to the latest news, recently, seven wolves corporate culture, which had a full eight months after the amendment, and finally to regulate corporate behavior, irreplaceable "corporate constitution" available, and make more than the original culture Office additions and amendments. Constitution for the first time a new enterprise to extract the seven corporate to use the classic fashion heritage, so that the brand Seven wolves from the core values of "honesty, pragmatism, professionalism and dedication" to "integrity, responsibility, professionalism, innovation" the extension more abundant.

The significance of this can be seen, so "Chinese POLO", vowing to seven wolves were in the end the dream.