Luxury apparel brands "abandoned" Agents find another way 
-07-22 12:19:12 Source: the wedding dress Morning [Reserved] 

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Pierre Cardin in a takeover battle, pull out the Sun acquisition of overseas Chinese businessmen, led by the ambitions of the brand. When they began to frequent moves when foreign brands, sales of U.S. and European markets plummeted international luxury brands have put the wedding dress Chinese the wedding dress market as a "last straw", in addition to increasing store, they want to throw off Chinese agents who have complete control of profits. This article comes from the textile and resources, please direct users directly in the browser, enter the Textile Resource view. 

In this new trend, some from the end of last century developed into an international brand agency teams or recession, wholesale wedding dresses  and on the other hand, more and more overseas brands will become a "domestic products." 

Brands "abandoned" agents 

the Shanghai Diamond Gucci lot out of 2,000 the wedding dress square meters of high-profile flagship store in China. Then there is news that has been assigned many years of Louis Hang Lung Plaza will also be "expanded shop." There are indications that after the setback in the U.S. and European markets for luxury brands have a limited budget is to put the highest expectations of the market --- China. 

British "Financial Times" quinceanera dresses commented that: "the world's major luxury goods companies hope to use in China over the past 10 years, small-scale, exploratory investment, rapid expansion at this stage." In fact, the Chinese luxury goods market rapid growth indeed live up to the expectations of the luxury business, the latest "luxury goods in China Report 2009" shows, when Europe and America at the time of decline in demand for luxury goods, China is a strong cheap wedding dresses growth. As of January this year, China accounted for the global luxury goods 25% of the total, 86 billion U.S. dollars, for the first time surpassed the United States, promoted the world's second largest consumer of luxury goods. 

Store expansion, expanded growth behind the brand have come to "command" the strong desire, they are increasingly prom dresses the wedding dress eager to get rid of those who open up the market in the pre-made major contributions toward the Chinese agents. In order to fully control the sales profits in China, have increased the luxury goods business efforts. 

M & Road Agent 

 break between letters and is bridesmaid dresses the brand and agents disputes extreme, and then in recent years, the story of brands bypassing agents staged every day. 

"Won the cost of a proxy from cocktail dresses a few million to tens of thousands dollars, cultivate the market, the laying of stores to spend tens of millions, usually after two years, the brand can really make money." Achieved international the wedding dress brand at the regional level 4 agent Mr. Zhejiang businessmen the right to introduce the media. In September of this year, Mr. four brand agency will have three maturity, "5-year contract to, we will not renew." Appears in Mr. in the last century the field of international brands into the agency agents are scouring evening dresses got pot of gold, and then entered the most loss. 

With the increasing towards the original high-end brand in the end, most Chinese international second and third line pushed to the low-end brands start, facing out. After declining in the proxy mode, the celebrity dresses Chinese agents have begun thinking about a new way out. And the acquisition of Pierre Cardin the wedding dress Wenzhou businessmen delegation is to break this impasse. 

As (Italy) has acquired 2002 Sun Italian brand, and he is Italian, trademark holders, Crocodile shoes distributor in China. Past two years, seeing the business come to the end of the Sun agents began to seek a breakthrough. To this end he established the Zhejiang Investment Group Co., hoping designer wedding dresses to gather in Guangzhou, Wenzhou businessmen together to build a belongs to the headquarters in Guangzhou, Wenzhou's economy, and trying to get the brand through the power of attorney so as to realize control over their ownership. 

Investment in overseas M & A clothing brand in the Chinese garment industry are not uncommon. Clothing & Accessories Co., Ltd. Shandong recent acquisition of the Italian two men in one fell swoop brands two textile companies, four companies a total purchase price of 1,000 million or about vera wang wedding dresses 100 million or so. But before the financial crisis, only the purchase price of a textile factory to be nearly 3 billion. 

Invasion of high-end brand market 

White on black a brand LOGO, a "spring and summer discount" stores the address of a few lines nationwide, GUCCI7 fold, PRADA5.5 fold, CK ... ... as low as 3 fold in the summer, seems to have become commonplace luxury discount. Always "behaved in a hesitant," the luxury goods are lower, "noble head", the ads hit the mass media, a discount brands in the interpretation of motive, said bluntly, "notes the most important." 

In addition to VIP we were told "discount stores", the rush to sell their luxury goods business in the hotel, put up weding dresses  a suburban warehouse, "Bargains," within three months of new listing rules are not allowed to discount other eleven broken line, listed two OUTLET months on the channel appeared to growing the brand. 

In order to grab the market, high above the luxury goods manufacturers have claimed themselves as "affordable luxury." Gucci's new CEO said that to increase the mid-range products to weather the financial downturn; Versace Group said it will re-launch in 2006 to stop the second-tier brands hoping to cover the youth market. 

"The financial crisis, I predict two-thirds of high-end consumers will enter the mid-range consumer market, while mid-range one-third of consumers will enter the low-end consumer market, global consumer group that drift will lead to a large global commodities drift. MOFCOM China International Economic Cooperation Society International Economics Fellow Wu said. 

In view, the ultimate luxury of being eliminated more than 50% failure retail stores to stay in a luxury will be coerced into the mid-range product range style of the King, which will squeeze the original mid-range products, is expected to reach 30% elimination rate."