Seven wolves: karen millen   casual men leading the growth can be expected

-05-12 09:26:41
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Seven wolves (002 029) is the leading casual apparel industry, in the market enjoy higher brand awareness and reputation, combined market share of products are among the best. In 2007, the company achieved substantial growth in net profit year on year, karen millen reflecting good growth.

Significantly benefit consumers upgrade

Sound macroeconomic environment has created conditions for the development of the company. In 2007, under the impact of rapid economic Chinese families who   karen millen   can pay the income growth rate for the highest level in 10 years. In this circumstance, in particular clothing brand clothing consumer spending maintained a rapid growth rate. At the same time, with the sustained development of a long period of time in the future to upgrade the consumption trend will continue, brand clothing to maintain a high growth rate, the domestic market has gradually become a reliable long-term product sales in karen millen dresses the high-end market, and As people dress and consumption habits change, the casual wear market will become the largest clothing market in the cake. Therefore, as the industry leader in casual men, with the rising value of the company's brand and technology to further enhance the strength of its development is bound to be considerable progress.

Highlight the vitality of the channel construction

Performance of the company's karen millen   rapid growth in 2007 and its effective channel hollister construction are inseparable. Fierce competition in the market environment of the terminal, made a good start last year, the company stores, opened a large store channel construction guidelines and actively promote the improvement Wholesale abercrombie of the current sales model and optimize the distribution chain. At the same time, the company actively promote the improvement of sales network and terminal layout of the image enhancement, strengthening the management level Karen millen outlet of sale terminals, in order to Wholesale hollister improve overall sales efficiency. In the past year, the company building channels encouraging result, approximately 519 net new stores, store the amount of total 1976, of which 1,917 agents system, a net increase of 502 over 2006, Direct System 59 , a net increase of 17 over 2006. In addition, the company through the issuance of fund-raising for the 20 living Hall, 200 flagship stores and 600 stores in Karen millen outwear the building, which karen millen  a comprehensive sales network upgrade. The company's product sales concentrated in dresses for prom the southern and eastern China, but the momentum of the significant expansion of the national market, the expansion of sales channels for future business growth will provide effective support.

Future growth is expected to clear

United Securities according to the karen millen  company 2007 annual report and business plan the wedding dresses wedding gowns next two years is forecast from 2008 to 2010, diluted earnings per share were 0.69 0.90 and 1.13 the next three years, the added value of 33.84% combined. karen millen Contrast Hong Kong stock the company's prom outfits overweight rating.