In order to re-return to high-end product areas. PUMA began to pay attention and excellent lead product designer collaboration trend. In 1990, seven well-known designer collaboration with PUMA has now grown to 50. More creative designer, design naturally in a high levels, PUMA products, grades and prices naturally raise up. 1990's PUMA shoes selling only 20 marks at one time, but today's high-end pair of PUMA shoes can be sold € 250.

A known "THRIFT" sports shoes, very similar with PUMA another old-fashioned products "TOP WINNER", only designers use their old shirts, pants, ties and wallets as the raw material to produce the series, calling it as"the soul of sports shoes". In this way, a mediocre product had been re-packaged, the value was immediately elevated to another level.

In sales, PUMA has taken the limited edition strategy, pushed thepuma uk
value of PUMA products to another high. For example: PUMA THRIFT of a total of only 510 pairs produced, in the natural, the buyers will rush. Today, most of PUMA high-end sports shoes can only be bought from some special PUMA stores. In this way, want to get these PUMA shoes hand, we must make some hard work. With this strategy, PUMA's product is always to maintain a degree of fanatical worship.

"Star effect" is the essential factor in product promotion. PUMA's voice are world-class sportspuma store stars, which in the history of PUMA have been long: In 1962, Pele wore PUMA sneakers and his Brazilian team-mates win the world championship; 1985 Becker and his PUMA shoes and tennis rackets of PUMA won the Wimbledon; 1986, the Football superstar Diego Maradona wearing PUMA's'KING' sneakers, took the FIFA World Cup home of the Argentina. That year, Williams was wearing women's tennis of overlord PUMA tennis clothes surf on the pitch. Handsome men's football team of the Italian national athletes, PUMA was tailored for their shirt, Even the Madonna in her worldadidas golf

shoes tour, were wearing the PUMA shoes.